Embracing Change: A New Chapter for J.G Arnold & Son
As the business flourished, J.G Arnold faced an unexpected challenge. The landlord of the Wilson Street store decided to sell the property, forcing J.G to find a new location for his thriving enterprise. Though it seemed like a setback at the time, J.G’s resilience and optimism shone through.
J.E Arnold Left, & J.G Arnold Right With Friends (Early 1900s)
Years later, J.G would fondly reflect on this period of upheaval, often saying, “It was the best thing that ever happened to us.” This sentiment was not just a reflection of his positive outlook but also a testament to the fortuitous turn of events that followed.
By this time, his eldest son, J.E (Jack), had turned 18. With the business growing steadily, it was the perfect moment for a rebranding. The business proudly adopted the name J.G Arnold & Son, symbolizing the solid partnership between father and son and the continuity of their family values and dedication to quality service.
Arnold's First Advertisement From The Border Post Almanac (1897)
The move to a new location brought new opportunities and challenges. The Arnolds found a more spacious and strategically located shop, which allowed them to serve an even larger customer base. The new store became a bustling hub of activity, with customers flocking to it for the freshest produce and the warm, familial service that the Arnolds were known for.
J.G’s decision to involve his son in the business paid off handsomely. Jack brought youthful energy, innovative ideas, and a fresh perspective that complemented J.G’s experience and wisdom. Together, they navigated the challenges of relocating and continued to build the business’s reputation.
The rebranding to J.G Arnold & Son was more than just a name change; it was a declaration of the family’s enduring commitment to their community and their business. This new chapter marked the beginning of a prosperous era, laying the groundwork for future generations of the Arnold family to continue their legacy.