Maddy Sims, born in 1995 and formerly known as Maddy Arnold, embodies the seamless blend of tradition and innovation that has characterised Arnold's success through five generations. As the daughter of Roger Arnold, Maddy's connection to the family business began in childhood, starting with after-school visits at age 10 when she would help with tasks that only small hands could manage.
Her journey within Arnold's reflects the family's traditional approach to nurturing the next generation. "When I was 10, Mum would bring me over after school for about an hour and a half until Dad took me home at 6pm," Maddy recalls. These early experiences, from removing items from shelves to helping with office filing, laid the foundation for her future role in the business.
While initially exploring other career paths, including studying beauty therapy in 2014, Maddy's connection to Arnold's proved enduring. She transitioned to full-time work at Arnold's in May 2014, quickly proving her capabilities across multiple areas of the business. At just 18, she was entrusted with supervisory responsibilities, managing wholesale products on the floor, and handling various aspects of operations from peeling vegetables to managing office duties.
Now married and known as Maddy Sims, she continues to be an integral part of the family enterprise, bringing fresh perspectives while honoring traditional values. As a mother to Lucy Grace, the first of the sixth generation, and William, Maddy brings a unique understanding of modern families' needs to the business. Her experience as a parent has deepened her appreciation for the importance of fresh, quality produce in family life.
Maddy's approach exemplifies the Arnold family's ability to adapt while maintaining their core values. Her progression through various roles in the business, from childhood helper to key leadership figure, mirrors the journey taken by generations before her. This hands-on experience, combined with her modern perspective, ensures that Arnold's continues to evolve while staying true to its founding principles of quality, service, and community commitment.
Under her influence, Arnold's maintains its position as a forward-thinking family business, one that understands the needs of contemporary customers while honoring its rich heritage. Maddy's dedication to both tradition and innovation helps ensure that Arnold's remains relevant and vital for future generations, including her own children who represent the sixth generation of this remarkable family legacy.